Eco-awareness center stage at Riverfest

By MARTIN C. BRICKETTO
Staff Writer

FRENCHTOWN -- The Delaware River has given Frenchtown a steady stream of flood-related headaches in recent years, but the historic borough's uniqueness and appeal to visitors remains tied to the fickle waterway.

The sunnier side of that relationship was in full bloom this weekend during Riverfest, sponsored by the Frenchtown Business and Professional Association.

Hundreds of residents and out-of-towners have flocked to Bridge Street since Saturday for music, food and the goods and services of about 40 businesses and organizations, many with an environmental or earth-friendly bent.

"I think people really like this town; it's a sweetie," said Cleo Sharplin, owner of Alchemy Clothing on Bridge Street and one of Riverfest's co-chairs. "What we're trying to do is acquaint people with the town so they come back."

This Labor Day weekend marks the event's third year, and organizers said it was shaping up to be the best.

Whereas the first two years were marked by rain, vendors and attendees this year had clear skies, cool temperatures and a breeze.

"It's been marvelous," said Bob Myhre, a senior member of the Frenchtown Lion's Club. The organization used the event to raise money for its charitable efforts throughout the year.

Besides the help from Mother Nature, Sam Phillips, the other RiverFest co-chair and owner of The Studio on Bridge Street, said the event's environmental focus also gained traction.

During the past three years, calls have grown louder across the country for alternative energy sources and stepped-up energy conservation because of environmental dilemmas such as global warming.

"The first year we had to push people to become vendors for the environmental stuff. This year, people were calling us," Phillips said.

One such vendor, Michael Hathaway, said his Readington-based business, Revival Construction Co., focuses on "conscientious renovation."

That means using building materials from the surrounding area, recycled materials from older buildings and situating houses properly to ensure they effectively use natural resources such as the sun and wind, he said.

"The green movement is gaining steam, I think, because it's pretty easy," Hathaway said.

Among the dozens participating in the fest Sunday morning, Greg and Dawn Morello of Flemington said they were in town to take a walk by the river.

"Being next to the river is always a plus," Dawn Morello said about the borough.

The historic look of the borough itself is the perfect companion to the river and tow path along it, organizers said.

"It never got developed much in the last part of the last century, so you've preserved a lot of the small-town, quaint qualities of it," Phillips said.

The RiverFest continues at noon today along Bridge Street. Gov. Jon S. Corzine is scheduled to appear in the afternoon. For more information, go to www.frenchtown.com.

· Martin C. Bricketto can be reached at (908) 707-3176 or mbricket@gannett.com